To “Brighten” a lifestyle that values reusing and recycling, SANYO will offer 100,000 packs of batteries coming in 8 rich colors: ‘purple’, ‘pink’, ‘orange’, ‘yellow’, ‘light green’, ‘green’, ‘light blue’, and ‘blue’, which have been created in the motif of a paper-wrapped crayon set.
　This 8-color “eneloop” pack has been made to be fun and convenient for users. For example, a user may pick colors according to their taste or use colors to remember which ones are charged and which ones need to be recharged.
　For packaging, a new stylish case with a slide-cover has been adopted. Just as are the cases of all other “eneloop” battery products, recycled PET is the only material used and the case can be used as a battery storage case.

　A set includes the new improved AA-size “eneloop” which is “rechargeable approximately 1,500 times^*2.” Incorporating new technologies for “material,” “manufacturing method,” and “structure” developed through the knowledge gained since the first release of “eneloop” in November 2005, the number of times a battery can be recharged has been increased by 1.5 times to “approximately 1,500 times^*2” compared to the conventional models^*6 , which makes the total number of times it is able to be recharged the industry No. 1^*3. With the ability to recharge the battery more times, the new “eneloop” is both more economically competitive, reducing the cost of usage per charge from the conventional model’s approximately 4 yen to 2.5 yen^*7 and enhanced in environmental awareness as it means the amount of overall battery waste will be reduced.

　In accordance with the Green Power Certification System, the new “eneloop” batteries are charged by “green power” from photovoltaic generation. This means that a part of the electric power used for manufacturing “eneloop” (the amount equivalent to that used for factory pre-charging) is generated using clean, renewable solar energy, part of SANYO’s initiative to realize a “Clean Energy Loop,” where power is generated from renewable energy sources, stored for use when needed in batteries, and conserved or used efficiently for power-driven applications. Hence, the new “eneloop” truly embodies the concepts of “energy” and “looping,” from production to performance.

　“eneloopy” is the doggy-character “eneloop” mascot that appears in the special website and store-front sales promotion and is popular among female customers and children. In 2006, an “dog-shaped simple battery checker” was created to be used as a campaign gift and has been popular in various sales campaigns ever since. In response to the desire of many people to buy one, SANYO has decided to make this product commercially available in commemoration of the total shipments of “eneloop” reaching 100 million cells.

　By setting an AA-size “eneloop” in the dog’s body and pressing the switch on the chest, the LED on the nose indicates the remaining battery level using 4 different colors. Two food dishes and two bones are bundled with the dog. By using a food dish as a spacer, an AAA-size “eneloop” can be set in the “eneloopy” for battery-level checking. The bone serves as a tool for taking out a battery from the dog’s body.

　The lineup features two types of product sets with each including the new AA-size “eneloop” which are No. 1 in the industry^*3 in terms of how many times they can be recharged.
- Two AA-size “eneloop” with “eneloopy” (HR-3UTGA-2LP)
- Two AA-size “eneloop” with the quick charger (NC-TGR02) for AA/AAA-size “eneloop” and “eneloopy” (N-TGR02ALPS)

　“eneloop” originated from the concept of "looping energy." Since the first release of “AA-size eneloop ” in November 2005 as a product embodying the brand vision “Think GAIA,” SANYO has been promoting a new "lifestyle that values reusing and recycling" contrary to the popular "use and throw away" lifestyle by launching a steady stream of reusable products in this series to the market.
　The “eneloop” battery has received high market appraisal for its unique, user-friendly combination of having the advantages of both dry cell and rechargeable batteries. The batteries come pre-charged like a dry cell, and are economical and environmental as they are able to be recharged for repeated use as well as fully recyclable at the end of their lifecycle. According to a company survey, the satisfaction level of “eneloop” users is over 90%^*10, and numerous companies now bundle “eneloop” batteries with their products. In total, over 100 million “eneloop” battery cells have been shipped to more than 60 countries worldwide (as of October 31, 2009).
　In commemoration of the total shipments of “eneloop” reaching 100 million cells, for the Japanese market SANYO will release three types of product sets with each including the new improved “eneloop,” rechargeable “Approximately 1,500 Times^*2” which is No. 1 in the industry^*3. An 8-color AA-size “eneloop” pack called “eneloop tones” will be released on December 1, 2009 and two product sets will be released on November 14, 2009 in Japan: AA-size “eneloop” with the simple “eneloopy” battery checker; and AA-size “eneloop” with a quick charger and “eneloopy.”

Global Communications Department
Corporate Communications Headquarters
SANYO Electric Co., Ltd.
TEL: +81-(0)3-6364-3611
FAX: +81-(0)3-3837-6271
E-mail: i_press@sanyo.com