The Sanyo Group provides a wide range of products from home appliances, to industrial equipment, to electronic components. We seek to improve customer satisfaction through ongoing dialog with customers and business partners, while placing priority on safety and reliability of products and service.
Since its foundation, Sanyo has remained committed to achieving high customer satisfaction (CS) in its business activities. A Customer-First principle is explicitly expressed in the management philosophy and principles of conduct. Every executive and employee of the Sanyo Group keeps this principle in mind at all times, and strives to ensure that day-to-day activities lead to greater customer satisfaction. The goal is to always ensure customer satisfaction (CS) at every stage, from the time that a customer is investigating a purchase, purchasing, using to the after-sales stage of repair and maintenance, and finally to the product disposal stage. Sanyo strives to improve all aspects of CS in inventive and imaginative ways, through coordination of all divisions including research & development, planning, design, manufacturing, and quality control, as well as the sales and service divisions that have direct contact with customers.
In order to achieve the satisfaction of diverse customers and the greater society, Sanyo needs to improve its overall management quality in addition to product and service quality. Based on this knowledge, the Sanyo Group has indicated its fundamental criteria for overall management quality in its Basic Standard for Management Quality, and has established the Basic Policy for Management Quality Improvement, along with the Basic Policy for Commercial Product Quality and Customer Service.
| Basic Policy for Management Quality Improvement |
Realize management with excellence to win the regard of customers and society |
|---|---|
| Based on a brand vision of Think GAIA, and a management philosophy that states, "We are committed to becoming an indispensable element in the lives of people all over the world," the Sanyo Group has established the Basic Policy for Management Quality Improvement in order to become an organization capable of continuously creating new values to satisfy customers. | |
| Basic Policy for Commercial Product Quality |
With the aim of bringing about greater customer satisfaction, manage by giving 'quality' first priority |
| This policy was established in order to realize quality improvement for outstanding products and services, and to offer useful and safe products that satisfy customers. | |
| Basic Policy for Customer Service | Always put yourself in the position of customers and put customer satisfaction first What we truly aim at is customers' hearts and therefore provide that will stay in customers' hearts |
The Sanyo Group has adopted the concept of the Japan Quality Program proposed by the Japan Quality Award*, which is to develop organizational structures and corporate cultures for voluntarily evaluating and innovating the management system on a continuous basis.
Further, the Sanyo Group provides effective management quality education programs. In addition to setting up opportunities to attend lectures on management quality for the respective personnel levels from new employees to management in-house or outside the company, SANYO conducts its own original 2-day management quality training, primarily for managers at the corporate planning departments. Through this training, attendees are reminded of the importance of viewing things "from a customer's perspective" and their awareness is heightened for innovation of management quality, product quality, and review quality. In the future, the scope of personnel subject to this training is scheduled to be expanded.
*The Japan Quality Award was established in 1995 by the Japan Productivity Center. This Award is presented to Japanese companies and other corporate entities displaying outstanding management qualities, selected in accordance with its own assessment criteria for innovative management practice to meet the changing needs of society.
